Five Ways To Know You Are Ready For Professional PR

Do you want to elevate your business and take it to the next level? You may consider hiring a PR agency for professional representation.  You may be wondering how to know if you are ready for this next step. Well, we’ve made it easy for you! Here’s a list of five ways to know if you are ready for professional PR:

You are launching a NEW business

If you are gearing up to launch a new business you should definitely seek professional PR.  When it comes to launching a new business, a PR agency will help your brand make its debut into the world and guide you through the launch process.  Some agencies, like POSH PR®, for example, offer customizable services tailored specifically towards a new business launch.  You can even customize the length of time you want to work with the agency. Some of our clients are under contract all year long.  With others, we facilitate their needs over a shorter 3-month term, specifically targeting their launch.  An agency can assist with many of your new business launch needs, from digital representation, branding and positioning, editorial and media outreach—and even help throw you a fabulous launch party!

 

You want to refresh your brand and position your message in a new light

If you want to take your current business climate and reposition your brand to tell a new story or attract a new client, a PR agency can support you through this process!  So many businesses suffer because they fail to diversify their products and/or services to cater to their ideal client. A PR agency can help you transition your existing message to a fresh, new story that is exciting to tell. We love strategizing with our clients on the best ways they can evolve their brand in order to increase sales!  A PR agency can help with your elevator pitch, write copy for your website and social media platforms, and can even produce an editorial photo shoot for branded content.

You want your brand featured in the media

Are you looking for promotion on TV and/or other media outlets?  A PR agency can assist with all of your media buying and monitor your advertising analytics to ensure maximum exposure.  They will negotiate advertising rates for your business and can even get you FREE media exposure at times!  A PR agency will help strategize on the best way to utilize your media coverage in order to tell your brand’s story.  At POSH PR®, we like to ensure our clients are “TV ready” and assist with writing TV talking points, booking beauty and wardrobe consulting, and coordinate the styling of the filming space. 

You’re looking for a brand ambassador + influencer

When you hire a PR agency, your brand has a cool, calm and professional voice to act as a brand ambassador.  As a business owner, we can anticipate an abundance of victories, but we never like to think of the difficult scenarios and situations that may occur. An agency will represent your brand and put out fires in a composed manor,  while staying true to your business ethics and morals.  A PR agency can also act as your brand’s media representative.  So many of our clients want to be featured on TV but do not want to be the ones on camera!  At Posh PR, we quickly found a solution to this problem and have our very own TV show to promote our clients called the Lifestyle & Fashion Guide with The Caroline Doll.  Our influencer membership can be customized to fit your needs.  Most agencies can assist with securing influencers, at POSH PR® we promote you on our platforms as well as partner your brand with other top influencers. 

You are looking to make strategic business contacts

A PR agency’s job is to know EVERYONE! As a business owner, there will be things that you had no idea you would ever need. When you work with an agency, they become your resource to strategic business connections.  In the end, your agency’s connections will save you time and money while you continue to grow your business!  From media contacts to professional photographers, an agency can act as a one-stop-shop for all of your business needs.  For our POSH PR® clients, we love being able to guide them into strategic alliances and partnerships that will help enhance their overall vision and direction.

The second you decide to hire a boutique PR agency, your business has a new best friend, publicist and strategist. Can you identify with any of the top 5 reasons to hire professional PR? We’d love to chat with you!

The power of pr

WHY THE CONFUSION?

For the record, I’d like to set a few things straight… public relations and marketing are not the same.  I see these terms used interchangeably all the time (hey, I am also at fault for this at times!) but in order to truly connect with you in this article, let’s break the two down as simply as possible…

PR—the way you communicate with the public (aka, your target audience!) via news or press
MARKETING—the action of promoting or selling your products + services  

It’s really that simple! 

PR is a dynamic tool that gives you the power. It allows you to decide how people perceive you and your business. Here’s an example of PR that I believe you will easily relate to: Being interviewed and featured on a national blog where you share your story along with business tips and tricks. THAT is PR! 

Marketing, on the other hand, is your process. This is all about your strategy and the activities or set of mechanisms you establish in order to sell your products and services. A perfect example of marketing is the creation of your monthly social media content calendar. This is your process for selling your business on a daily basis through various platforms. 

Can I tell you a secret? With effective PR, you can tell your target audience how they should think and feel about you. Kind of crazy, right?

WHAT MAKES ME QUALIFIED?

Okay, so you are probably wondering—what makes me qualified to educate you on this topic? You may know me as the CEO of POSH PR®, an agency that specializes in fashion PR and the design, planning, and execution of luxury weddings and events. 

Here’s a fun fact that surprises most people: Before the origination of POSH PR®, I was a national sales manager for a small technology oriented pharmaceutical firm that specialized in the research, development, and marketing of newly developed nutraceuticals. 

I know, right? Now, I run a girly and glamorous business where we wear tutus on Tuesdays, give candy pink kisses and know that Champagne Is Always The Answer®! Or so you think…

KEEPING IT REAL

Don’t worry…. I DO love tulle skirts, pink lipstick and, of course, champagne! However, through this business mantra, if you will, I communicate who I am with my target audience, what it’s like to work with me and give them a little insight into POSH PR®’s girly and fashion infused brand + lifestyle.

True story:  When I founded POSH PR® and began the branding process I was trying hard to not be “too pink” or “too girly” or “too fashion forward”—I was trying to not be me.  I wanted to fit right in with the rest, which sounds CRAZY to say that out-loud! You know what happened? I was attracting the wrong client and there was a disconnect between my brand and my heart. The best business decision I ever made was to move forward fearlessly with a brand that was unique to me.

This is where effective PR played an important role in my business and new brand—I needed positive press in order to communicate my new messaging with my target audience. And it worked!

LET’S DO THIS

Okay, so you may be wondering how to utilize the power of PR and create a strong relationship with your target audience. Here’s a guide to my favorite ways to get started:

ESTABLISH ICONS
Establishing icons for your brand is an excellent way to communicate with your target audience. These icons should represent your heart and when people see them, they should think of you and your brand. Use these icons on your website, in your posts on social media, and on your blog!

The top three icons for POSH PR®: tulle skirts, pink and champagne! 

Ask yourself this: 
What are the top three icons that you want people to visualize when they think of your brand?
How are you communicating these icons with your target audience?

POSITION YOURSELF WITH LIKE-MINDED BUSINESSES
First of all, you are not in this alone! Think about all of the brands and businesses that you like.  Most likely your target audience likes them too. By positioning yourself with these like-minded businesses, you have the opportunity to attract a larger audience. In addition, people will understand who you are if they see you aligned with other similar brands. 

For example, collaborate with other creatives on a branded photo shoot that best showcases your work and the look and feel of your brand. Promoting yourself is one thing, but promoting a group of like-minded creatives can be even more powerful!

GET FEATURED
Ah, yes… the excitement of having your work and business featured is the best feeling ever! 

Make a list of the places you want to see your work or have your business featured. This can include blogs, podcasts, and magazines that are already targeting your ideal client. Now, take that photo shoot and promote it to the places where you want to be seen!

TELL A STORY WITH YOUR SOCIAL MEDIA
Your target audience should view you as a resource for inspiration! Use your social media platforms as a strategic way to communicate your brand as well as your products and services. Remember, you can tell your followers what you want them to know about you!

So, for example, that same photo shoot that you collaborated on…post an image from this shoot and tag the other creatives! Also, use strategic hashtags to attract the attention of the publications that you want to notice you!

THE BEAUTY OF PR

You have the power to project how people view you and your brand! So, choose wisely and strategically and let your true self shine. In the end, when you stay true to yourself you have no competition. 

The best part? You can start right now!

fashion infused events, revealed

Who says fashion can only be something that you wear? For my fashion-forward dolls who thrive off a perfectly styled outfit and carefully study each page of the latest VOGUE—our signature fashion infused events are tailored just for you!

FASHION INFUSED WEDDING

Getting married? We love working with our brides to infuse current fashion trends with their overall wedding theme and design.  With our love of fashion, we take pride in a styled wedding from top to bottom.  Looking to add style to your wedding? Here’s a few tips from the fashion infused wedding pro’s:

  1. Style your coffee or cocktail tables with fashion books
  2. Incorporate lush linens to add a sense of drama
  3. Consider a black tie affair with a nighttime ceremony 

 

Remember, it’s the little details that make a big impact at any event, but especially a wedding!  These little details are the difference between a modest and luxurious experience.

 

RED (OR PINK!) CARPET EVENT

If you’re looking to bring glamour to any occasion, consider a red or pink carpet event!  Have your guests arrive in style and strut their stuff on the catwalk, with a professional photographer there to capture every chic moment.  If you want to enhance the scene a notch, add a gorgeous floral backdrop or consider a step-and-repeat banner.  When we work with our clients on a new business opening, we love throwing one of these signature events. Not only does this showcase your brand in a high end light, it is always an evening your guests will never forget!

 

FASHION SHOW

The ultimate fashion infused party: a fashion show!  PS: You don’t have to be a fashion designer to host one of these stylish events.  We’ve worked with clients in multiple industries to achieve their brand awareness goals through an exciting fashion show experience.  Plus, who doesn’t love attending a fashion show?

 

No matter what, we believe every celebration should be fashion infused!